Event Planner Branding Video Script
This is a script I wrote in Spring 2016 for a 60-90 second branding video for a high-end event and wedding planner. The client wanted to express who she was as someone who’s passionate about wedding design, rather than about the kinds of events she plans. This piece demonstrates my ability to take on a client’s voice and write conversationally.For too long I was told what I had to be. What was expected of me. A path that was not mine was laid out before me. But then I found wedding planning with its opportunities for challenges, creativity, drama, and elegance. The opportunity to listen to a couple’s story: their love, their passion, their spirit and transform it into something physical--something to be shared for generations. It was art: the piece of me that had been missing for so long. This was my path. The realization of chasing the unexpected and uncertain future and rejoicing with the creative me has made the journey more beautiful than I could imagine.
Event design indulges my love of extremes. As calm and composed as my exterior appears to be, I’m the kind of person who likes to go fast; I crave that rush of adrenaline. Skydiving. Racecar driving. Grand event production. I have a taste for the extravagant and for the classic: for the glamorous as well as the subtle.
Weddings are about expression. An expression of love, of family, of unity. They’re an amalgamation of multiple moving parts coming together to work in sync. An organized chaos. But that’s behind the scenes. That’s where I come in--where I thrive: in orchestrating each individual movement so that it all comes together in a perfect symphony. So that it looks the way you feel around each other: effortless.
